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THE RELEASE 5.33 HAS NOW BEEN COMPLETED AND IS AVAILABLE TO ALL USERS
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IMPORTANT: The below are previews for our partners only.
Please do not publish any content about this feature/campaign until you see the relevant announcement on Tangem’s official social media channels.
Your cooperation is appreciated.
Information below is considered a preview and final versions are subject to change.
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Tangem 5.33 is about to go live, and it represents a significant shift in how we position self-custody to the market. It's the kind of update that gives CEX users a genuine reason to reconsider their current setup.
We’ve highlighted key narratives here because they should align directly with what resonates with your audience.
Why 5.33 matters: it’s a robust update to our app, introducing some long-awaited features like Multi-accounts. It takes us closer to this “all-in-one self custody app” vision, which we publicly refer to as “Grow Spend Store” narrative.
This is particularly important given our product strategy for this year and MAU as the main metric.
Remember that we’re continue to move away from the “Swiss bank”, “vault”, etc messaging in our comms in favour of a bigger focus on the possibilities our app presents.
We’re as secure as it gets, but we’re also flexible and active.